No, It’s Actually Okay To Dislike Drake’s Album, And Here’s Why
Tuesday, June 15, 2010
Zach Baron wraps up a slick, strategically-written defense of Drake over at the Village Voice. Here’s his “whaaa?” kicker, which is quite brilliant actually:
Like the similarly loathed Wes Anderson and Sofia Coppola, who have eloquently staked out the territory of upper-middle-class malaise in cinema, Drake’s done the same thing in rap. How much this bothers you probably depends on how much the upper-middle-class bothers you. But that’s your problem, not his.
It’s a nice rhetorical move that more or less equates Drake’s dispatches from the frontlines of 2010 pop stardom (and his background as a child actor with connected folks) with the “upper-middle-class malaise” of The Royal Tenenbaums or The Virgin Suicides. And if you’re uncomfortable with that, the argument goes, well, maybe that’s the point of the art.
Of course, this is a highly superficial comparison made to prove another point, and which does no real justice to any of the artists or works he mentions. It elides the actual art in favor of the context of the art (which is sort of what Drake himself does too…I’ll get to that in a second), skimming over the fact that neither of those films were about the authors’ own lives (nor do their plots have anything to do with Drake’s self-obsessed celeb culture fascinations).
All this is to say that it’s unfair for Baron to imply that that disliking Drake comes out of a particular classist worldview that listeners might be struggling with and unconsciously projecting. The class point relates to the rockist one that Baron makes earlier in the post–critics can handle “struggle” in rap narratives, but not Drake’s tales of upper-middle-class connections and pop machinations–though the rockism thing is something I’m really not as interested in.
Drake is a whiner, which isn’t exactly a new thing in pop, but it’s the style and content of his whining that gets me.* His first official LP, the one that enters him into the pop star arms race, is wholly made up of meta-level reflections of his own pop stardom, along with the cultural and socio-economic machinations that brought him here. Which brings me to the important question: and? What I find so unpleasant about Drake is what I dislike so much about 2010-era pop culture in general: meta-level oversharing as art (and celebrity) itself, with precious little else to hold onto.
In other words, Thank Me Later isn’t pulling from the tragi-comic, semi-sweet upper-middle class narrative style of Coppola or Anderson, not even close. Instead, it’s the new “reality rap,” and I’ve no doubt that lots of people are going to love it, in the same way that lots of people love watching others make pseudo-stars out of themselves in the sterilized world of reality television, former celebrities try to pull themselves back up to a lost level of fame by humiliating themselves in the same venue, or incessantly sharing mundane “thoughts” on Twitter. Drake’s story is unique and interesting, but he leverages it within this framework. He’s complaining about the trials and tribulations of being the lead member of rap’s 2010 nouveau riche on the same album that proves that point, and you’re not a rockist or classist for finding this irritating.
On a bad day, I’d call Drake rap’s Ashton Kutcher. But to be honest, Drake’s a talented guy who’s made an incredibly boring album-about-making-an-album and the tiresome celebrity culture that comes with it. What’s important about that is that this whole thing so perfectly reflects 2010–in all the wrong ways. Thank Me Later to be brief, is only possible at a particular time when we too often don’t really care about the actual content of a pop star’s icon or personality or art as much as we want to know what they think about it.
*There are many other, much more musical things I don’t like about this album, but I’ll leave those for later, or for others.























