A Lot Fail (Hype Machine, 1952).

“What constitutes a hype?  It’s the launching of tunes and records with great fanfare and thousands of free promotional records to disk jockeys and juke box operators, tunes which were recorded by top artists on major labels and which inspired numerous ‘cover’ disks and reams of publicity.  A flock of big hypes have faded away ignobly.  Many sold relatively few disks and virtually no sheet music and garnered a minimum of performance money.” (Billboard, 10.29.1955)

Filed under: Billboard  Hype Machine  selling culture