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Monday, December 1, 2008

Behold: the latest in mp3 blog technology, brought to you by, like, the people who invented it (And, a Pitchfork guy). In their own words:
“Music is important to us, and we know it’s important to you. So what’s say we get back to basics? No wall-to-wall banner ads, no nine zillion navigation links, no winking, blinking, farting widgets littering the screen, no software algorithms spewing out “recommendations.” Just music lovers, telling you, every day, about the music they love.”

MBV (yes, that’s the ill-chosen name) is promising to do more than simply cut through blog bullshit: they’re pitching themselves as an authentic independent to the (formerly) independents. MBV is a music blogger Yalta Conference, its stated goal to bind together the traditional powers and symbolically reorganize the music blogosphere after its infiltration and occupation over the past 5 or 6 years by the technological/industrial/promotional complex. Or perhaps, in more music-narrative terms, it’s an old group that started something pretty awesome, something that people might have assumed was just there all along, emerging in a new form to show everyone how things should be done. Non-metaphorically, MBV is at this point a micro-aggregator of quality music stuff you can find elsewhere–Hype Machine, Mount Rushmore-stylee. Hopefully, once it gains enough unique content, it will emerge from its modest beginnings as indispensable as The Morning News, or, well, you know, Largehearted Boy.

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